Massage & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season
Holiday stress: It’s so ubiquitous, it’s practically cliché. Yet few people actually fit in an extra wintertime massage or day at the spa. How can Portland massage therapists come to the rescue? By effectively marketing their offerings during this darkest, and often busiest, part of the year. We all know that the holidays are a time of stress. Consider a Healthline study which found that [...]
Massage as a Treatment Tool for Opioid Dependence
Last month we introduced how massage therapy can help individuals who are drug dependent stay present in their bodies, rather than disassociating to the negative body outcomes of their substance of choice. We also discussed how massage therapy can break the cycle of stress and sleeplessness so common among the substance dependent, by encouraging deep relaxation and releasing serotonin, dopamine, and other feel-good hormones throughout [...]
Staff Profile: Robyn Baehler, Alumni Services Coordinator and Sports Massage Therapist at the Track & Field Olympic Trials
A massage therapist career can take you in whatever direction you wish. For East West College grad Robyn Baehler, sports massage therapy specialization lead her to treat athletes at the 2016 U.S. Olympic Track and Field Trials in Eugene this past July. Now, Robyn is also working in our Oregon massage school as our Alumni Services Coordinator and has a chance to help tomorrow’s LMTs [...]
Massage Chairs: Massage Marketing Tools for Booking Table Sessions
What would you consider your most important massage marketing tool? Social media? Word of mouth? A massage chair? Photo from touchpro.com/story-of-the-first-massage-chair/ Yes, a piece of furniture can serve a critical role in massage marketing. While completing their massage therapist schooling at East West College, our students have the opportunity to envision the next five years. They think about where they want to go [...]
Massage for Drug Addiction: A Primer for Massage Therapists
According to a survey by the National Institute on Drug Abuse, about 24.6 million Americans, or 9.4% of the population, used an illicit drug in the past month. The National Institute on Drug Abuse (NIDA) has stated that addiction impacts nearly half of American families. Illegal drugs, alcohol, and cigarettes cost the U.S. over half a trillion dollars annually, in the form of health care [...]
The Benefits of Pre-Race Massage
Picture this: you’re getting ready to run a 5k, you see a massage table set up, and next to it the massage therapist offering a, what you say, a “free massage!?” But wait. There are no lines? How could this be? As a massage therapist, one of my main goals is to support optimum performance for athletes. Often, I set up my massage table at [...]
Massage & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season
Holiday stress: It’s so ubiquitous, it’s practically cliché. Yet few people actually fit in an extra wintertime massage or day at the spa. How can Portland massage therapists come to the rescue? By effectively marketing their offerings during this darkest, and often busiest, part of the year. We all know that the holidays are a time of stress. Consider a Healthline study which found that [...]
Massage as a Treatment Tool for Opioid Dependence
Last month we introduced how massage therapy can help individuals who are drug dependent stay present in their bodies, rather than disassociating to the negative body outcomes of their substance of choice. We also discussed how massage therapy can break the cycle of stress and sleeplessness so common among the substance dependent, by encouraging deep relaxation and releasing serotonin, dopamine, and other feel-good hormones throughout [...]
Staff Profile: Robyn Baehler, Alumni Services Coordinator and Sports Massage Therapist at the Track & Field Olympic Trials
A massage therapist career can take you in whatever direction you wish. For East West College grad Robyn Baehler, sports massage therapy specialization lead her to treat athletes at the 2016 U.S. Olympic Track and Field Trials in Eugene this past July. Now, Robyn is also working in our Oregon massage school as our Alumni Services Coordinator and has a chance to help tomorrow’s LMTs [...]
Massage Chairs: Massage Marketing Tools for Booking Table Sessions
What would you consider your most important massage marketing tool? Social media? Word of mouth? A massage chair? Photo from touchpro.com/story-of-the-first-massage-chair/ Yes, a piece of furniture can serve a critical role in massage marketing. While completing their massage therapist schooling at East West College, our students have the opportunity to envision the next five years. They think about where they want to go [...]
Massage for Drug Addiction: A Primer for Massage Therapists
According to a survey by the National Institute on Drug Abuse, about 24.6 million Americans, or 9.4% of the population, used an illicit drug in the past month. The National Institute on Drug Abuse (NIDA) has stated that addiction impacts nearly half of American families. Illegal drugs, alcohol, and cigarettes cost the U.S. over half a trillion dollars annually, in the form of health care [...]
The Benefits of Pre-Race Massage
Picture this: you’re getting ready to run a 5k, you see a massage table set up, and next to it the massage therapist offering a, what you say, a “free massage!?” But wait. There are no lines? How could this be? As a massage therapist, one of my main goals is to support optimum performance for athletes. Often, I set up my massage table at [...]