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Alum Interview — Vanessa Shumate

2019-02-28T16:56:18-08:00January 9th, 2018|

Please introduce yourself.

My name is Vanessa Shumate, I was born and raised on a farm outside of Eugene Oregon. With constant manual labor in order to maintain the farm I found giving and receiving massage and body work to be vital in sustaining this lifestyle.

What drew you to massage therapy?

After years of interest in massage therapy, I started realizing how passionate I was about the intricate web that makes up the human body and the steps we can take to support our highest levels of functioning.

Why did you select East West College?

I was drawn to East West College due to the supportive […]

Massage & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season

2017-12-12T11:39:34-08:00December 12th, 2017|

Holiday stress: It’s so ubiquitous, it’s practically cliché. Yet few people actually fit in an extra wintertime massage or day at the spa. How can Portland massage therapists come to the rescue? By effectively marketing their offerings during this darkest, and often busiest, part of the year.

We all know that the holidays are a time of stress. Consider a Healthline study which found that 56% of Gen X-ers, 61% of millennials, and 62% of Baby Boomers feel stress during the holidays.

Yet few people actually set aside time to destress. The 2016 American Time Use Study found that, […]

Staff Profile: Robyn Baehler, Alumni Services Coordinator and Sports Massage Therapist at the Track & Field Olympic Trials

2016-11-08T11:00:49-08:00November 8th, 2016|

A massage therapist career can take you in whatever direction you wish. For East West College grad Robyn Baehler, sports massage therapy specialization lead her to treat athletes at the 2016 U.S. Olympic Track and Field Trials in Eugene this past July. Now, Robyn is also working in our Oregon massage school as our Alumni Services Coordinator and has a chance to help tomorrow’s LMTs find work after graduation. Today we’re delighted to share the story of Robyn’s connection to the massage world and working with athletes, including how she ended up providing massage to world-class running stars. Robyn also provides […]

Massage Chairs: Massage Marketing Tools for Booking Table Sessions

2016-10-31T11:01:45-07:00October 31st, 2016|

What would you consider your most important massage marketing tool? Social media? Word of mouth? A massage chair?

massage chairs are an important tool for massage marketing Photo from touchpro.com/story-of-the-first-massage-chair/

Yes, a piece of furniture can serve a critical role in massage marketing. While completing their massage therapist schooling at East West College, our students have the opportunity to envision the next five years. They think about where they want to go next, after spending months gathering the right skills, tools, and knowledge to thrive as LMTs. A massage chair is incredibly helpful in building […]

How to Find the Best School for You to Take Massage Therapy Classes

2021-07-20T13:26:25-07:00December 10th, 2015|

Are you LMT-curious? Maybe people tell you that you’re great with your hands. Plus, you love helping people, and dream of getting paid to do so. If so, you may be thinking about taking massage therapy classes. Selecting a school is your first step in the journey toward becoming a professional massage therapist. In today’s post, we suggest three basic questions you can ask to figure out the best massage school for you. […]

High Demand Opens Jobs for People Trained in Massage Therapy Schools

2021-07-20T13:26:44-07:00November 13th, 2015|

Complementary and alternative medicine has grown in popularity among consumers worldwide. Although there is limited scientific research on the benefits of massage, the general public is becoming more accepting of this discipline as they experience it and find positive results for themselves. Statistics show that Americans are willing to spend their own money for alternative therapy treatments. The National Institutes of Health reported that Americans spent $34 billion on alternative medicine in 2007. These numbers show that people are willing to try different ways to achieve recovery and better health. […]

Tips for Creating an Elevator Pitch for your Massage Therapy Work

2015-07-23T20:41:16-07:00July 23rd, 2015|

Having basic marketing skills is essential to expanding any massage therapy practice. Succinctly delivering an “elevator pitch” is a key practice for gaining new clients. An elevator pitch is a compelling introduction that is short enough to deliver while ascending or descending floors in an elevator. The idea here is to create a polished, interesting statement that draws in listeners. Then, you can hand each listener a card and mention your new client special before the elevator doors open to the destination floor. Of course, there are many occasions outside of elevators where this pitch will come in handy—networking events, dinner […]

Massage Therapy: Flexible work in High Demand

2015-06-18T19:48:32-07:00June 18th, 2015|

Wondering if you should become a massage therapist? If the answer is yes, now is a great time to make your move. The industry is growing quickly, proving careers in massage therapy to be quite valuable. Beyond the strong work outlook, therapists enjoy flexible work hours in a variety of settings—all while doing a job that really makes a difference by helping people feel good.

According to the Bureau of Labor Statistics, massage therapy work is projected to grow 23% 2012-2015, a rate that is light years ahead of the average occupation. East West College of the […]

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