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East West College of the Healing Arts

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So far East West College of the Healing Arts has created 181 blog entries.

Couples Massage 101: Benefits, Marketing, and other Considerations for Massage Therapists

2019-02-27T21:27:49-08:00February 27th, 2019|

Couples massage consists of concurrent massage sessions given to two people in the same room, with two massage therapists working simultaneously. The massage tables are typically arranged side-by-side. Therapists may select to intensify the shared aspect of the experience by carrying out similar strokes at the same time. Long, soothing strokes, such as in Swedish massage, are perfect for this tandem relaxation. Couples massage may be offered in spas, private massage practices, or in clients’ homes. Read on to learn benefits of couples massage, as well as marketing, pricing, and space considerations.

Client Benefits of Couples Massage
—Bonding. During massage, feel-good neurochemicals and […]

Interoception: How Body Awareness can Prevent Burnout

2019-02-28T16:48:47-08:00December 1st, 2018|

In early days of intelligence research, IQ was the all-important number. Later, researchers such as Daniel Goleman added social and emotional components to human development. Today, interoception is gaining recognition as a new form of intelligence that may help individuals offset the intensity of modern life. What is interoception? How does it work in the body? And how can improving interoception fight burnout? Answering these questions can help us appreciate the importance of receiving regular massage.

What is Interoception?
Interoception is awareness of the body’s internal state. Interoception receptors relay internal body information to the […]

Customizing Massage: Questions to Ask to Improve Client Comfort

2019-02-28T16:41:52-08:00November 14th, 2018|

When dreaming of how to become a massage therapist, a person might think of all the incredible healing techniques they’ll learn at massage therapy school. However, a high-quality school of massage must also teach therapists how to communicate with clients before, during, and after the massage. Asking the right questions can help create a customized healing experience that clients won’t soon forget.

Here are a few questions students at our school of massage are trained to ask to optimize each client’s massage session:

1. Do you prefer lotion or oil?
Each emollient provides a different viscosity for delivering massage strokes. However, it is also […]

Touch and Human Development

2019-02-28T16:43:19-08:00November 1st, 2018|

Touch may seem simple, but is actually quite complex. The human brain is capable of differentiating sensations (a pin prick vs. an itch), temperature, pressure, and even emotional intention. Touch is critical in that it allows us to navigate worlds both physical and social. Affective, culture-based information is conveyed through touch. Today we’re considering how pleasant, non-sexual affective touch affects learning and development across the human lifespan.

First, let’s define social, affective touch. According to a recent article in Developmental Cognitive Neuroscience, This type of touch is distinguished by special nerve fibers, called C fibers, C-touch fibers, or CT fibers. […]

Creating a Safe Place for Healing: Scar Tissue Massage

2019-02-28T16:43:55-08:00October 14th, 2018|

Following an accident or surgery, patients need a safe place to heal. A massage therapist can create an atmosphere of trust and safe touch, to allow for deep healing. Massage therapy can help heal scar tissue on physical as well as emotional levels. From minor cuts to surgery scars, massage therapy can benefit all types of scar tissue.

Scar Tissue Issues
There’s a common misconception that scar tissue is inevitable—that it’s impossible to change or heal. In truth, scar tissue is part of the living matrix. All tissues are made up of the same elements, such as collagen and elastin. Cells deliver nutrients […]

The Science of Human Touch: Haptics, Technology, and Healing

2019-02-28T16:49:46-08:00September 17th, 2018|

Can you imagine a virtual environment that relays touch through tech-smart fabric? Or a personalized massage therapy session delivered remotely, through wearable technology? If so, you might be ready for haptics, the field pushing the envelope on touch technology. Let’s examine haptics, what it says about the physiological benefits of receiving touch, and whether haptics can compare to the benefits of hands-on massage therapy.

What is Haptics?
Haptics, the technology of touch, examines how we can enhance technological interactions through touch. Haptics researchers study the two main aspects of touch–first, tactile components, including contact location, pressure, shear, slip, vibration, and temperature. Second, researchers […]

We are excited to announce our new Continuing Education Coordinator, Tori Gomez, LMT#23897

2019-02-28T16:45:28-08:00August 8th, 2018|

Tori graduated from East West College of the Healing Arts in September 2017. She worked in our Alumni Clinic as an Licensed Massage Therapist up until July of this year when she accepted the position of Continuing Education Coordinator. Tori is now in charge of scheduling and supporting over 100 Continuing Education classes a year. Tori is a great fit for this role and are happy she is continuing to be part of our team!

We interviewed Tori about accepting the new position. Read on…

What drew you to apply for the CE Coordinator position?

It wasn’t any one specific thing, but more of […]

Beat the Heat with Cooling Massage Products from the East West College Store

2019-02-28T16:47:20-08:00July 31st, 2018|

There’s more than high-quality education at our massage school. Portland, OR massage therapists can also purchase high-quality massage products at the East West Campus Store. The East West Campus store is the regional source for all things massage therapy, including massage products to beat the heat. As Portland bakes under the hot summer sun, massage therapists can offer clients delightfully cool variations on massage oil, gel, and lotion. Cooling eye masks and therapy packs offer another way to tame the summer heat.

While cool products are naturally appealing in the hot months, cold therapy—or “cryotherapy”—is effective all year long. Think ice packs, […]

How to Become a Massage Therapist

2021-07-20T13:26:07-07:00July 14th, 2018|

Do you dream of a job in a peaceful environment where your work makes a real difference in the lives of others? Do you enjoy working with your hands? Can you connect with people and put them at ease while still maintaining a professional demeanor? If so, massage therapy may be right for you! Read on to learn how to become a massage therapist in Oregon.

Figuring out that you want to become a massage therapist is the first step. Next, you must apply to accredited massage schools in your preferred area, and with the academic programs you desire. Following acceptance into […]

Senior Massage: Why and How

2019-02-28T16:49:17-08:00July 14th, 2018|

Massage careers come many shapes and sizes, but all massage therapists have one thing in common: compassion. Therapists are healers first and foremost, and an empathetic heart is a prerequisite for this kind of work. In our youth-centric culture it is easy to overlook seniors, a population that definitely needs massage. After a lifetime of work, many seniors are better able to afford massage. Portland therapists who choose to work with seniors will find this work to be enriching personally and professionally. Let’s take a look at the many benefits of massage for seniors. Later, we’ll look at a couple […]

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